CoolMax Is a Fabric Made by DuPont

question 294

Multiple Choice

CoolMax is a fabric made by DuPont.It is used in the manufacture of exercise clothes because it keeps the user "cool and dry." The ads for the fabric in health and fitness magazines convinced Kumar to buy a pair of Thorlo CoolMax walking crew socks made of the material.Since he had never before owned anything made with CoolMax,Kumar was in which stage of the hierarchy of effects?

• A)trial
• B)diffusion
• C)innovation
• D)evaluation
• E)interest

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Definitions:

Low-income Customers

Individuals or households with minimal disposable income, representing a consumer segment that may require specifically tailored marketing approaches.

Warehouse Environments

Settings or spaces designed for the storage, handling, and management of goods and materials, often including facilities and equipment for efficient inventory control and distribution.

Category Specialist

A retailer that offers a narrow variety but a deep assortment of merchandise.

Office Supplies

Items and equipment used in offices for daily work tasks, including pens, paper, file organizers, and technological devices.