Which of the Following Steps in the Objective and Task

question 88

Multiple Choice

Which of the following steps in the objective and task approach to promotion budgeting must be done correctly in order for any of the others to have the proper effect?

• A)accurately estimate costs of tasks
• B)identify appropriate promotion objectives
• C)accurately identify each promotion budget cost item that constitutes each separate promotion task
• D)perform the promotion tasks as intended
• E)accurately estimate what tasks will accomplish each promotion objective

---

Definitions:

Offering

What you are offering to a particular customer segment, the value generated for those customers, and how you will reach and communicate with them.

4 Ps Framework

A marketing model identifying Product, Price, Place, and Promotion as the four key components of a marketing strategy.

Pitch

A presentation or proposal made to potential customers, investors, partners, or collaborators, aiming to persuade or inform about a product, service, or idea.

SMILE and SCRATCH Test

A mnemonic used by entrepreneurs to evaluate the strengths and weaknesses of their business ideas based on specific criteria.