Which of the Following Forms of Direct Marketing Has the HIGHEST

question 91

Multiple Choice

Which of the following forms of direct marketing has the HIGHEST business expenditures according to Figure 17-8 above?

• A)e-mail
• B)direct mail
• C)paid search
• D)telemarketing
• E)advertising

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Definitions:

One Read-through

The act of reading a piece of text from beginning to end with no interruptions.

Serif Typeface

A font style characterized by small lines or strokes attached to the ends of letters, enhancing readability in print.

Ventral Surface

The front or belly side of the body or an organ.

Caudal

Pertaining to the tail or the posterior part of the body in a given direction, opposite of cranial.