The Promotional Mix Can Be Used to (1) Inform Prospective

question 91

Multiple Choice

The promotional mix can be used to (1) inform prospective buyers about the benefits of the product, (2) __________, and (3) remind them later about the benefits they enjoyed by using the product.

• A)explain how to use the product
• B)persuade them to try it
• C)inform customers of complementary offerings
• D)inform customers of pricing changes
• E)lure customers away from competitors' products

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Definitions:

Capital Structure

The mix of various forms of external funds and equity that a company uses to finance its operations and growth.

Debt Versus Equity

A comparison between using borrowed funds (debt) versus shareholder funds (equity) to finance business operations or growth.

Depreciation

The gradual reduction of the recorded cost of a fixed asset over its useful life.

Net Income

Net income is the total profit of a company after all expenses, including taxes and costs, have been subtracted from revenues.