A Channel of Communication Refers to

question 189

Multiple Choice

A channel of communication refers to

• A) the selection of either paid or nonpaid forms of information dissemination.
• B) a similar understanding and knowledge that a sender and receiver apply to a message.
• C) an open-ended dialogue between the marketing department and the firm responsible for developing the IMC program.
• D) a social network-based forum that allows customers to communicate their likes, dislikes, suggestions, and concerns to an organization 24 hours a day, 365 days a year.
• E) the means (salesperson, advertising media, or public relations tools) of conveying a message to a receiver during the communication process.

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Definitions:

Shape Width

The horizontal dimension or extent of a shape or object, typically measured in units such as pixels, inches, or centimeters.

Size Group

A collection of resizing commands or options within a software application, typically found in toolbars for adjusting the dimensions of selected objects.

Format Tab

A section within a software application that contains tools for adjusting the structure and appearance of content.

Picture Tools Tab

A tab in some software applications that provides options and settings to edit and format images within a document.