Which of the Following Statements About Advertising Is Most Accurate

question 279

Multiple Choice

Which of the following statements about advertising is most accurate?

• A)Advertising can communicate specific product benefits to prospective buyers.
• B)Advertising has limited control as to when and where an advertisement will be used.
• C)A key advantage of advertising is its ability to use customized interactions.
• D)Advertising can be a very effective attention-getter, especially for new products, but has little impact for repeat purchases.
• E)Advertising is one of the least costly forms of promotion because it reaches a mass market.

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Definitions:

Connection Fees

Charges levied by service providers for connecting new users to their service network, such as electricity, water, or telecommunications.

Telecommunications Network

An arrangement of computing and telecommunications resources for transmitting data and voice communications across distances.

Commercial Substance

The alteration in the economics of a transaction, indicating that the timing, amount, or security of the cash flows of an asset or liability is expected to change significantly.

Approval

is the formal consent required to validate or authorize certain actions or decisions, typically within a business or regulatory context.