A Promotion Alternative That Uses Direct Communication with Consumers to Generate

question 98

Multiple Choice

A promotion alternative that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet is referred to as

• A) personal selling.
• B) sales promotion.
• C) publicity.
• D) advertising.
• E) direct marketing.

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Definitions:

Self-reinforcement

The process through which individuals reward themselves for achieving personal goals or performing well.

Personal Goal Setting

The process of identifying something that one aims to achieve personally, and planning the steps necessary to achieve it.

Constructive Thought Patterns

Positive and productive ways of thinking that contribute to individual well-being and effective problem-solving.

Self-leadership

The practice of intentionally influencing one's own thinking, behavior, and feelings to achieve personal goals, often involving self-motivation and self-direction.