Marketers Can Communicate Best with College Students by

question 41

Multiple Choice

Marketers can communicate best with college students by

• A)using cable TV ads since this demographic watches TV more than any other medium.
• B)adding mobile media to their IMC campaigns.
• C)placing ads on Sirius XM radio.
• D)using "Twitter Jockeys."
• E)discourage media multitasking.

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Definitions:

Specialty Advertising

Promotional items that prominently display a company’s name, logo, or business slogan.

Engraved Golf Balls

Engraved golf balls are golf balls customized with inscriptions, often used for personalization or promotional purposes.

Community College

A type of educational institution providing higher education and lower-level tertiary education, granting certificates, diplomas, and associate degrees.

Comparative Advertising

A marketing strategy where a brand compares its product directly to a competitor's product to highlight its advantages.