The Proper Blend of Elements in the Promotional Mix Depends

question 119

Multiple Choice

The proper blend of elements in the promotional mix depends on the type of product.The three specific characteristics to be considered are complexity,__________,and ancillary services.

• A)durability
• B)adaptability
• C)risk
• D)accessibility
• E)acceptability

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Definitions:

Core Values

Fundamental beliefs or guiding principles that dictate behavior and help individuals understand the difference between right and wrong.

Cultural Audit

An examination of an organization's values, beliefs, and practices to assess its cultural environment and effectiveness.

Environmental Scan

The process of systematically examining external elements affecting an organization, to identify opportunities and threats that could influence future strategies.

Strategic Planning Process

A methodical approach for setting organizational goals, determining actions to achieve those goals, and mobilizing resources to execute the actions.