During the Planning Phase of an IMC Program, a Firm

question 299

Multiple Choice

During the planning phase of an IMC program, a firm will __________, specify the promotion objectives, set the budget, select the right promotional tools, design the promotion, and schedule the promotion.

• A)pretest the promotion
• B)identify the target audience
• C)state the mission
• D)identify possible advertising or promotional firms
• E)carry out the promotion

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Definitions:

Affective-Disturbance

A psychological term referring to emotional instability or disorders.

ECT

Electroconvulsive Therapy, a psychiatric treatment where seizures are electrically induced in patients to provide relief from mental disorders.

Drainage Basin

An area in which all drainages merge into a single stream or other body of water.

Flow Response

The reaction or movement of a fluid, such as water or air, in response to external forces or conditions.