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CoolMax is a fabric made by DuPont.It is used in the manufacture of exercise clothes because it keeps the user "cool and dry." The ads for the fabric in health and fitness magazines convinced Kumar to buy a pair of Thorlo CoolMax walking crew socks made of the material.Since he had never before owned anything made with CoolMax,Kumar was in which stage of the hierarchy of effects?
Flotation Costs
The expenses incurred by a company in issuing new securities, including legal, administrative, underwriting fees, and other associated costs.
Debt-Equity Ratio
An economic indicator showing the comparative mix of owner's equity and loans in funding a company's assets.
External Financing
Funds raised from outside the business, typically through borrowing or the issuance of equity.
Flotation Cost
The total costs associated with issuing new stocks or bonds, including underwriting, legal, and registration fees.
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