The Best Way to Assess the Effectiveness of All Promotion

question 212

Multiple Choice

The best way to assess the effectiveness of all promotion expenditures during the past year is to compute a __________.

• A)break-even point
• B)promotion-to-sales ratio
• C)ROI
• D)promotion-to-expenses ratio
• E)advertising-to-sales promotion ratio

---

Definitions:

Evidence

Information or facts presented in support of an assertion, claim, or case.

Neologisms

Newly coined words or expressions or existing words used with a new meaning, often seen in creative language use or mental health disorders.

Positive Symptom

Symptoms in psychiatric disorders that add to normal behavior or experiences, such as hallucinations or delusions.

Voices

Refers to auditory perceptions or sounds that a person hears without external stimuli, often associated with certain mental health conditions.