The Design of the Promotion Will Play a Primary Role

question 29

Multiple Choice

The design of the promotion will play a primary role in determining the message that is communicated to the audience.Successful designs are often the result of

• A)accurately estimating costs of tasks.
• B)identifying appropriate objectives.
• C)accurately estimating what task will accomplish each objective.
• D)obtaining insights regarding consumers' interests and behavior.
• E)obtaining insights regarding task performance.

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Definitions:

Print

Refers to written or graphic material that has been reproduced on paper or other substrates through printing processes, such as books, magazines, and posters.

Radio

A technology for transmitting sound broadcasting through electromagnetic waves, allowing for audio communication and entertainment across distances.

Integrated Marketing Communications (IMC)

Represents the promotion dimension of the four Ps; encompasses a variety of communication disciplines—general advertising, personal selling, sales promotion, public relations, direct marketing, and electronic media—in combination to provide clarity, consistency, and maximum communicative impact.

Four Ps

A marketing theory that includes Product, Price, Place, and Promotion, considered as the key factors that marketing managers can control, to best meet customer needs in their target market.