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What Are the Strengths/advantages and Weaknesses/disadvantages of Using Publicity in the Promotional

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Essay

What are the strengths/advantages and weaknesses/disadvantages of using publicity in the promotional mix?


Definitions:

Aging Accounts Receivable

A method of managing accounts receivable by categorizing them according to the length of time an invoice has been outstanding.

Present Value

The current value of a future amount of money or stream of cash flows, given a specified rate of return.

Effect On Sales

The impact or change in the volume of sales as a result of a specific action or market condition.

Collectible

Items that are valued and sought after by collectors due to their rarity, condition, beauty, or personal emotional connection.

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