A Hypermarket Refers to

question 299

Multiple Choice

A hypermarket refers to

• A)category killers that specialize in electronics.
• B)a form of intertype competition consisting of general merchandise stores.
• C)shopping malls anchored by four or more department stores such as Sears or Nordstrom's.
• D)a form of limited-service outlets focusing on general merchandise like that offered in department stores.
• E)a form of scrambled merchandising,which consists of large stores with (more than 200,000 square feet)that offers everything in a single outlet,eliminating the need for consumers to shop at more than one location.

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