The Level of Service That Requires That the Customers Themselves

question 101

Multiple Choice

The level of service that requires that the customers themselves to perform many functions during the purchase process is __________.

• A)full-service
• B)limited-service
• C)self-service
• D)customized-service
• E)automated-service

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Definitions:

Idealizations

The process of envisioning or treating something in an ideal form, often ignoring the realities or imperfections.

Culture

The sum total of the social behaviors, norms, knowledge, beliefs, arts, laws, customs, capabilities, and habits of the members of a society.

Shared Meanings

Shared meanings refer to the common understanding or interpretation of symbols, language, or behaviors amongst members of a particular group or society.

Material Culture

Physical objects, resources, and spaces that people use to define their culture, including homes, clothing, tools, and artworks.