The Retailing Positioning Matrix Refers to an Analytical Tool That

question 316

Multiple Choice

The retailing positioning matrix refers to an analytical tool that

• A)positions retail outlets in terms of the breadth of product line and value added.
• B)identifies the best location for building or leasing a retail store.
• C)identifies the specific customer base served by all stores within a given radius.
• D)identifies the most likely target market for a retail outlet based upon its size.
• E)identifies the elements of the retailing mix.

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Definitions:

Accounts Receivable

Amounts owed to a business by its customers for goods or services delivered on credit.

Allowance Method

An accounting technique used to estimate uncollectible accounts receivable and record bad debts expenses.

Recognizing

The process of formally recording or incorporating an item into the financial statements of an entity.

Current Assets

Current Assets are assets that are expected to be converted into cash, sold, or consumed within one year or within a company’s operating cycle if longer than a year.