The Retailing Mix Refers to the Activities Related to the Management

question 144

Multiple Choice

The retailing mix refers to the activities related to the management of and the merchandise in the store, which includes

• A)retail pricing, store location, retail communication, and merchandise.
• B)product, price, promotion, and place.
• C)the utilities of time, form, possession, and price.
• D)the colors, sizes, shapes, and point-of-purchase display locations of the store's products.
• E)selection of store location, selection of merchandise, hiring and training of employees, and promotion of both the store and products.