When Developing Marketing Strategies, Marketing Managers Use the Elements of the Marketing

question 250

Multiple Choice

When developing marketing strategies, marketing managers use the elements of the marketing mix, which includes product, price, place, and promotion. In a similar fashion, when developing retailing strategies, marketers use what is called the retailing mix, which includes

• A)retail pricing, store location, retail communication, and merchandise.
• B)products, services, and ideas.
• C)physical distribution, promotions, and communications.
• D)physical distribution, products, and personal selling.
• E)products, price, shipping/handling, and personal selling.

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Definitions:

P Generation

The parent generation in a genetic cross, from which offspring are derived in subsequent generations.

Testcross

Cross, between an individual with a dominant phenotype and an individual with a recessive phenotype, to determine whether the dominant individual is homozygous or heterozygous.

Dominant Phenotype

The phenotype or trait that is expressed in an organism's appearance when two different alleles or versions of a gene are present.

Homozygous Recessive

A genetic condition where an individual possesses two identical recessive alleles for a particular trait, resulting in the expression of the recessive phenotype.