The Marketing Metrics Related to a Retailer's Customers Include All

question 293

Multiple Choice

The marketing metrics related to a retailer's customers include all of the following EXCEPT:

• A)the number of customers per day or per hour.
• B)the average length of a store visit.
• C)the turnover of inventory.
• D)the average transaction size per customer.
• E)the number of transactions per customer.

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Definitions:

Privacy Invasion

The violation or breach of someone's right to keep their personal information confidential and control its use.

Provincial Privacy Legislation

Laws enacted at the provincial level in some countries to protect personal information from unauthorized use, collection, or disclosure by private and public bodies.

Written Privacy Policy

A documented statement that outlines how an organization collects, uses, discloses, and manages a customer or client's data to protect their privacy.

Remedies

Legal means for enforcing a right or compensating for a violation, including damages, injunctions, and specific performance.