A Direct Channel Is When

question 336

Multiple Choice

A direct channel is when

• A)producers and end-users deal with each other on a one-on-one basis.
• B)the producer and consumer and perform numerous channel functions.
• C)a firm reaches different buyers by employing two or more different types of channels for the same basic product.
• D)an intermediary sells to other intermediaries,usually to retailers in consumer markets.
• E)an agent or broker brings ultimate consumers to manufacturers.

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