Channel Conflict That Arises When One Member Bypasses Another Member

question 16

Multiple Choice

Channel conflict that arises when one member bypasses another member and sells or buys products direct is referred to as __________.

• A)horizontal conflict
• B)channel circumvention
• C)lateral conflict
• D)disintermediation
• E)dual distribution

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Definitions:

Perspectives

Different ways of viewing or approaching a situation, often influenced by individual experiences, knowledge, and beliefs.

Performance Analysis

The practice of evaluating the efficiency, effectiveness, and performance of an organization, process, or employee.

Investment Turnover

A measure of a company's efficiency in using its assets to generate sales or revenue; the ratio of net sales to average assets.

Invested Assets

Assets acquired or invested in to generate revenue, growth, and profit for the business.