A Channel Captain Refers to

question 304

Multiple Choice

A channel captain refers to

• A)a member of a distribution channel that takes control through hegemony (power is not assigned,but assumed).
• B)a channel member (producer,wholesaler,or retailer)who coordinates,directs,and supports other channel members.
• C)a channel team member known for his or her expertise in cutting through red tape.
• D)a person responsible for implementing a firm's a mission statement,linking all members of the marketing channel through a common goal.
• E)the person with greatest authority who represents his or her channel in the distribution chain.

---

Definitions:

Low Turnover

A situation in which an organization or industry experiences a minor rate of employee departures and replacements, indicating stability or employee satisfaction.

Bureaucratic

Relating to a system of government or organization that is characterized by strict procedures, rules, and a hierarchical structure of authority.

Nonadaptive Organizational Cultures

Organizational environments that struggle to adjust to changes, potentially leading to stagnation or failure.

Risk-Reducing Management

Management practices aimed at identifying, analyzing, and taking proactive steps to minimize or eliminate risks to an organization's capital and earnings.