Which of the Following Statements BEST DESCRIBES How a Supply

question 330

Multiple Choice

Which of the following statements BEST DESCRIBES how a supply chain differs from a marketing channel?

• A)Communication is more important in the marketing channel than in the supply chain.
• B)The marketing channel places more emphasis on cost-effectiveness than the supply chain.
• C)A marketing channel includes suppliers that provide raw material inputs to a manufacturer.
• D)A supply network moves materials from producer to consumer while a marketing channel moves materials from the supplier to the producer.
• E)A supply chain includes suppliers;marketing channels do not.

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Definitions:

Active Consumers

Consumers who actively seek information, evaluate products, and make conscious choices rather than making passive decisions.

Influentials

Individuals who have the power to affect purchase decisions of others because of their authority, knowledge, position, or relationship.

Evangelists

Individuals who passionately advocate for a brand, product, or service, often influencing others based on their personal experiences or beliefs.

Complex Product

A product with multiple components and features, often requiring detailed information or demonstrations to understand its use fully.