When Callaway Golf Opened Its "Online" Store,it Wanted to Be

question 178

Multiple Choice

When Callaway Golf opened its "online" store,it wanted to be very careful not to ruin the good relationship it had with its loyal trade partners.To make sure this did not happen,Callaway

• A)offered its retail partners greater trade allowances.
• B)offered its retail partners Callaway stock options.
• C)had one of its retail stores get the credit for an online sale and fulfill the order.
• D)offered incentives for retailers if they encouraged their store customers to shop online.
• E)discounted merchandise in retail outlets but not online.

---

Definitions:

Financial Statements

Reports that summarize the financial performance and position of a business, including balance sheet, income statement, and cash flow statement.

End-Of-Period Spreadsheet

A financial document used to gather and adjust account information from the ledger in order to prepare financial statements at the end of an accounting period.

Capital Balance

The amount of money that owners have invested in a company, not including any profits or losses.

Natural Business Year

A fiscal year that ends when a company's sales are at their lowest point in their annual cycle.