Figure 15-3 Above Depicts the Four Most Common Marketing Channels

question 63

Multiple Choice

Figure 15-3 above depicts the four most common marketing channels for consumer products and services."W" represents

• A)consumers.
• B)industrial users.
• C)wholesalers.
• D)agents or brokers.
• E)retailers.

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Definitions:

Retroactive Interference

The phenomenon where newly learned information interferes with the recall of information learned previously.

Proactive Interference

The phenomenon where old memories interfere with the recall of new memories.

Encoding Specificity Principle

The principle that recall is most effective when information available at the time of recall is similar to the information available at the time of encoding.

Depth-Of-Processing Principle

A concept suggesting that information that is thought about at a deeper, more meaningful level is more likely to be remembered than information processed at a superficial level.