Figure 15-4 Above Depicts the Four Most Common Marketing Channels

question 256

Multiple Choice

Figure 15-4 above depicts the four most common marketing channels for business products and services.Channel "D" would be an appropriate marketing channel for __________.

• A)Cray supercomputers
• B)Harkman electrical products
• C)Boeing aircraft
• D)Caterpillar tractors
• E)Fastenal industrial fasteners

Recognize the importance of proper specimen handling and disposal of sharps.

Understand the concept of motivation, including approach and avoidance motivation.

Comprehend Maslow's hierarchy of needs and its significance.

Recognize the three major implicit motives: power, achievement, affiliation.

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Definitions:

ATMs

Automated Teller Machines, electronic banking outlets that allow people to complete transactions without the need for a branch representative.

Frito-Lay

An American subsidiary of PepsiCo that manufactures and markets snack foods such as chips.

Harley Davidson

An American motorcycle manufacturer known for its heavyweight motorcycles designed for cruising on highways.

Mass Customization

A production method that merges the adaptability and individual customization of bespoke items with the economical per-unit expense found in large-scale manufacturing.