Direct Marketing Channels Refer to

question 96

Multiple Choice

Direct marketing channels refer to

• A)the distribution of products and services directly from the manufacturer's production site to end-users.
• B)the traditional chain of distribution from manufacturer to retailer to consumer.
• C)the use of agents who represent a single producer and are responsible for the entire marketing function of that producer.
• D)a method of distribution that allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson.
• E)a method of distribution that allows consumers to buy products through direct personal interaction with the manufacturer's representatives in order to provide more personalized service.

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Definitions:

Unconscious Mind

A part of the mind that influences thoughts and actions without one's awareness, according to Freudian theory.

Mental Processes

The internal cognitive mechanisms that include thinking, perceiving, problem-solving, and information processing.

John Watson

A psychologist who is considered one of the founders of behaviorism, emphasizing the importance of observable behaviors in psychology.

Industrial/Organizational Psychologist

Professionals who apply psychological principles to workplace environment, organization, and personnel issues.