Multichannel Marketing

question 175

Multiple Choice

Multichannel marketing

• A) creates greater elasticity of demand for its products.
• B) can leverage the value-adding capabilities of different channels.
• C) creates greater inelasticity of demand for its product.
• D) allows firms to legally circumvent paying taxes on revenue generated by online sales.
• E) allow customers to avoid shipping and handling charges.

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Definitions:

Political Communications

Candidate-to-voter communications; dynamic, interactive campaign-based process among politicians, the news media, and the public.

Affordable Care Act

A comprehensive healthcare reform law enacted in March 2010 that aimed to improve access to health insurance for Americans.

Competitive Positioning

The strategy that defines how to differentiate a product or service from competitors’ offerings and develop a unique market space.

Government Communications

involve the creation and dissemination of information by governmental bodies to the public, other government agencies, or international bodies, often regarding policies, initiatives, or public services.