Rather Than Compete with Large Greeting Card Companies for Shelf

question 209

Multiple Choice

Rather than compete with large greeting card companies for shelf space in supermarkets,several smaller card companies place their cards in pack-and-ship stores where the customer can mail a card on the spur of the moment,and in racks in carwashes where customers who are waiting for their cars can browse and purchase cards.This would be an example of which type of marketing channel strategy?

• A)a strategic channel alliance
• B)multichannel distribution
• C)parallel distribution
• D)dual distribution
• E)direct distribution

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Definitions:

Schedule M-1

A form used by corporations in the U.S. to reconcile income reported for tax purposes with income reported for financial reporting purposes.

Taxable Income

The amount of an individual's or corporation's income used to determine how much tax is owed to the government in a given tax year.

Schedule L

Schedule L is a tax form used by certain businesses to report their balance sheet details to the IRS, including assets, liabilities, and equity.

Schedule M-1

A form used by corporations filing U.S. federal corporate income taxes to reconcile financial statement income with tax return income.