Examlex
Buyers are interested in having numerous competing and complementary items from which to choose. The buyer requirement for ________ is satisfied through the breadth and depth of products and brands that intermediaries carry.
Early Majority Adopter
A segment of consumers who adopt a new product shortly after the innovators and early adopters, playing a key role in broad market acceptance.
Core Business
The primary area of activity for a company, focusing on the main products or services that generate the most revenue or activity.
Diversification
A business strategy that involves entering into new markets or adding new products to a company's portfolio to reduce risk and capitalize on new opportunities.
Diffusion of Innovation Curve
A model that illustrates the adoption of a new product or technology over time, categorizing adopters into segments such as early adopters and laggards.
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