Two Sources of Horizontal Conflict Are Common

question 35

Multiple Choice

Two sources of horizontal conflict are common.One is when __________.

• A)a manufacturer increases its distribution coverage in a geographical area
• B)disagreements arise over how profit margins are distributed among channel members
• C)manufacturers believe wholesalers or retailers are not giving their products adequate attention
• D)a channel member bypasses another member and sells or buys products direct
• E)dual distribution causes conflict when similar types of retailers carry different brands

---

Definitions:

Reduction in Costs

Actions or strategies implemented to decrease expenses and improve profitability.

Increase in Sales

A rise in the quantity or dollar value of a company's sales over a certain period, indicating growth or improvement in market demand.

Maintenance Contract

An agreement where one party commits to maintain an asset owned by another party, typically in exchange for a fee.

Evaluation

The process of assessing or determining the value, quality, or importance of something, typically for decision-making purposes.