The First Apple IPad Was Introduced in 2010 at an Initial

question 175

Multiple Choice

The first Apple iPad was introduced in 2010 at an initial price of $650 for the 16 GB version.People waited in line overnight so they could be one of the first to own this unique tablet device.Which pricing strategy did Apple use to help recoup its research and development costs for the iPad?

• A)price lining
• B)penetration pricing
• C)skimming pricing
• D)customary pricing
• E)target pricing

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