The First Apple IPhone Was Introduced in 2007 at an Initial

question 6

Multiple Choice

The first Apple iPhone was introduced in 2007 at an initial price of $600.People waited in line overnight so they could be one of the first to own this unique smartphone.Which pricing strategy did Apple use to help recoup its research and development costs for the smartphone?

• A)penetration pricing
• B)experience curve pricing
• C)customary pricing
• D)skimming pricing
• E)target pricing

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Definitions:

Total Asset Turnover

A financial ratio that measures the efficiency of a company's use of its assets in generating sales revenue.

Income Statement

A financial statement that shows a company's revenue and expenses over a specific period, displaying net profit or loss.

Balance Sheet

A financial statement that summarizes a company's assets, liabilities, and shareholders' equity at a specific point in time.

Economic Value Added

A measure of a company's financial performance based on the residual wealth calculated by deducting its cost of capital from its operating profit.