Wrigley Recently Introduced a New Flavor of Orbit Brand Sugar-Free

question 282

Multiple Choice

Wrigley recently introduced a new flavor of Orbit brand sugar-free chewing gum-mint mojito. The introductory price was low so that it quickly created loyal customers for the flavor. In this example, Wrigley used

• A)skimming pricing.
• B)penetration pricing.
• C)price lining.
• D)odd-even pricing.
• E)loss-leader pricing.

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Definitions:

Medulla

A section of the brainstem responsible for regulating vital body functions such as heart rate, blood pressure, and respiration.

Breathing

The process of taking air into and expelling it from the lungs to facilitate gas exchange with the internal environment, mainly by bringing in oxygen and flushing out carbon dioxide.

Cerebral Spinal Fluid

A clear, colorless body fluid found in the brain and spinal cord, acting as a cushion for the brain's cortex, providing basic mechanical and immunological protection.

Shock Absorber

A mechanical device designed to absorb and dampen shock impulses in vehicles and machinery, contributing to smoother movement.