Setting a High Price So That Quality- or Status-Conscious Consumers

question 296

Multiple Choice

Setting a high price so that quality- or status-conscious consumers will be attracted to the product and buy it is referred to as

• A) skimming pricing.
• B) status pricing.
• C) price lining.
• D) value pricing.
• E) prestige pricing.

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Definitions:

Benzodiazepines

A class of psychoactive drugs used to treat conditions such as anxiety, insomnia, and seizures, working by enhancing the effect of the GABA neurotransmitter in the brain.

Receptor Sites

Specific regions on the surface of cells or within cells that selectively bind to substances, such as neurotransmitters, hormones, or drugs, triggering a cellular response.

GABA

Gamma-Aminobutyric Acid (GABA) is a neurotransmitter in the brain that plays key roles in regulating anxiety, mood, and muscle tone.

Brain Circuits

Networks of neurons in the brain that work together to process information and control behaviors.