Yield Management Is Considered to Be a ________ Approach to Pricing

question 163

Multiple Choice

Yield management is considered to be a ________ approach to pricing.

• A) demand-oriented
• B) cost-oriented
• C) profit-oriented
• D) competition-oriented
• E) service-oriented

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Definitions:

EPS

Earnings Per Share (EPS) is a financial ratio calculated by dividing the company's net profit by the number of its outstanding shares, indicating how much money a company makes for each share of its stock.

Myron Gordon

An economist best known for his work on dividend policy and stock valuation, including the Gordon Growth Model which relates a company's dividend policy to its stock valuation.

John Lintner

A prominent economist known for his work on dividend policies and the capital asset pricing model (CAPM).

Dividend Payout Ratio

The proportion of earnings paid out as dividends to shareholders, expressed as a percentage of the company’s total earnings.