For Most Products, It Is Difficult to Identify a Specific

question 186

Multiple Choice

For most products, it is difficult to identify a specific market price for a product or product class. Still, marketing managers often have a subjective feel for the competitors' price or market price. Using this benchmark, they then may deliberately choose a strategy of

• A) above-, at-, or below-market pricing.
• B) loss-leader pricing.
• C) penetration pricing.
• D) standard markup pricing.
• E) experience-curve pricing.

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