A Dynamic Pricing Policy Gives Marketers __________ in Setting the Final

question 107

Multiple Choice

A dynamic pricing policy gives marketers __________ in setting the final price in light of demand, cost, and competitive factors.

• A)no leeway
• B)total freedom
• C)little discretion
• D)considerable discretion
• E)limited competitive authority

---

Definitions:

Decremental

Characterized by a gradual decrease in size, strength, or value over time.

Incidental

Occurring alongside or as a minor accompaniment to something else, not central or primary.

Need for Achievement

A psychological drive that fosters the pursuit of accomplishing difficult tasks and meeting high standards of success.

NAch

N-Acetylcholine, a neurotransmitter involved in the activation of muscle action, learning, and memory.