The Way That Person Navigates Through an Online Marketer's Website

question 294

Multiple Choice

The way that person navigates through an online marketer's website is called

• A)surf-shopping behavior.
• B)cross-channel shopping.
• C)the clickstream.
• D)1-click shopping.
• E)the shopper pathway.

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Definitions:

Subject Terms

Keywords or phrases used to describe and categorize subjects or topics within documents or databases for easy retrieval.

Shading

The act of adding darkness to part of a drawing or diagram to indicate depth, form, or differentiation.

Copula

In logic and grammar, a word or expression that links the subject of a sentence to a predicate, such as "is" in "The sky is blue."

Quantifier

A symbol or word used in logic and mathematics to specify the quantity of subjects to which a statement applies.