Consider the Dynamic Pricing Chart Above,which Shows the Results of a National

question 232

Multiple Choice

Consider the dynamic pricing chart above,which shows the results of a National Bureau of Economic Research study of 750,000 car purchases.The data indicate that some groups of car buyers,on average,paid roughly $105,$423,and $483 respectively for a new car in the $21,000 range than the typical purchaser.Who are the car buyers in "B?"

• A)women
• B)the elderly
• C)Hispanics
• D)African Americans
• E)Asian Americans

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Definitions:

Reservation Prices

The maximum price a consumer is willing to pay for a good or service, beyond which the consumer will forgo the purchase.

Full Marginal Cost

The total cost that includes both the direct and indirect costs for producing one additional unit of a good or service.

Advertising Expenditures

Money spent on advertising products or services to attract potential customers.

Advertising Elasticity of Demand

The responsiveness of the quantity demanded of a product to a change in the amount spent on advertising for that product.