In One of Its Least Favorite Actions,Amazon

question 227

Multiple Choice

In one of its least favorite actions,Amazon.com was caught fiddling with its price tags.Avid DVD buyers,buying in quantity for resale,found that the online retailer was offering different customers different prices for the same DVD,and complained vociferously.Amazon was caught red-handed.Company officials admitted that the company was trying to see how much it could charge for an item before buyers balked.No matter what the reasoning behind it,Amazon.com was using

• A)horizontal price-fixing.
• B)price discrimination.
• C)resale price maintenance.
• D)predatory pricing.
• E)bait and switch pricing.

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Definitions:

Primary Target Market

The specific group of consumers most likely to purchase a company's products or services, identified based on various characteristics like demographics, interests, and behaviors.

Hard-Core Fans

Highly enthusiastic and loyal supporters of a particular brand, team, or artist, often showing sustained commitment over time.

LA Galaxy

A professional soccer team based in Los Angeles, California, known for competing in Major League Soccer (MLS) and its contributions to the popularity of soccer in the United States.

Hispanics

A term referring to people, cultures, or countries originally related to Spain or Spanish-speaking countries, particularly in Latin America.