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Suppose you want to get "plugged in" and buy an all-electric Tesla Model S (see the photo above) ,the world's leading all-electric,zero-emission car that has a 265-mile range and can be recharged in three hours.The Tesla Model S Performance model has a list price of $87,500.However,you want several options (Performance Plus Package,red multi-coat armor paint,Tech package,Sound Studio Package,home charging station,performance wheels,and others) that will cost $17,500.An extended warranty will add an additional $5,000.However,if you put $50,000 down now and finance the balance over the next year,you will receive a dealer rebate of $5,000 off the list price.The dealer will give you a $7,000 trade-in allowance for your 2008 Honda Civic DX four-door sedan.In addition,you will have to pay a state sales tax of $10,000,an auto registration fee of $1,000 to the state,and a $1,000 destination charge to ship and prep the car.But because the Tesla Model S is an alternative energy vehicle,you qualify for a $2,500 state rebate and a $7,500 federal tax credit! Finally,your total finance charge is $7,000.Applying the price equation,what is your final price for the Tesla Model S?
Secondary Reinforcers
Stimuli that have no inherent value but have been learned to be rewarding through their association with primary reinforcers.
Intrinsically Reinforcing
Referring to activities or stimuli that are enjoyable and rewarding in themselves, without requiring external validation.
Latent Learning
A form of learning that occurs without immediate reinforcement and is not demonstrated until there is motivation to do so.
Learned Helplessness
An instance where someone is plagued by feelings of powerlessness, triggered by a traumatic experience or repeated failures to achieve success.
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