Pricing Objectives Refer to

question 26

Multiple Choice

Pricing objectives refer to

• A)reconciling the prices charged by an organization to the values set forth in its business mission.
• B)taking specific steps to capitalize on an organization's internal strengths as they apply to price.
• C)specifying the role of price in an organization's marketing and strategic plans.
• D)taking specific steps to compensate for an organization's weaknesses as they apply to price.
• E)subjectively setting intrinsic values to all products and services offered by an organization.

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Definitions:

Supply Planning Process

The proactive method of coordinating assets to optimize the supply of products and services.

Sales Forecast

The process of estimating future sales, based on historical data, industry comparisons, and market analysis, to guide business planning.

Production Forecast

A projection of the quantity of goods or services a company plans to produce over a specific period, based on demand predictions and resource availability.

General Economic Forecast

An estimation or prediction of future economic conditions globally or within a specific region.