To Increase Value, Marketers May __________, Decrease Price, or Do

question 45

Multiple Choice

To increase value, marketers may __________, decrease price, or do both.

• A)decrease benefits
• B)increase benefits
• C)increase price
• D)increase advertising
• E)do nothing and let the perceived value of the item increase as it matures in the life cycle

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Definitions:

Depletion

The gradual exhaustion of natural resources, such as minerals, forests, or oil reserves, as these resources are extracted or used.

Natural Resource

Materials or substances occurring in nature which can be exploited for economic gain, like minerals, forests, water, and fertile land.

Asset Disposal

The process of selling, donating, scrapping, or otherwise getting rid of an asset that a business no longer intends to use.

Gain

An increase in equity from incidental transactions and other events affecting the entity during a period, except those that result from revenues or investments by owners.