Creative Marketers Engage in Value-Pricing, Which Is the Practice of Simultaneously

question 202

Multiple Choice

Creative marketers engage in value-pricing, which is the practice of simultaneously __________ while maintaining or decreasing price.

• A)decreasing product and service benefits
• B)increasing product and service benefits
• C)decreasing profit
• D)analyzing benefits
• E)decreasing cost

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Definitions:

Secure Sockets Layer (SSL)

Technology that secures a website by encrypting information and providing authentication.

Online Shopping Transactions

Financial transactions made over the internet involving the buying and selling of goods or services.

Payment Fraud

Illegal transactions aimed at deceitfully obtaining money, goods, or services by manipulating payment processes.

Chargeback

A transaction reversal usually initiated by the cardholder's bank, intended to serve as a form of consumer protection from fraudulent activity.