The Notion That a Service Organization Must Focus on Its

question 216

Multiple Choice

The notion that a service organization must focus on its employees before successful programs can be directed at customers is referred to as

• A)internal analysis.
• B)internal marketing.
• C)external marketing.
• D)stakeholder marketing.
• E)employee marketing.

---

Definitions:

Mass Media Buy

The purchase of advertising space or time on widely distributed media platforms to reach a large audience.

Loyalty Program

A rewards program offered by a company to customers who frequently make purchases, encouraging continued business by offering benefits or perks.

Sweepstakes

A type of contest or promotion where prizes are awarded to participants selected by chance.

Contest

A competitive event in which participants strive to win by surpassing others in some criterion, ranging from sports to creative endeavors.