Xunrui Communications Is an Upstart Maker of Inexpensive Smartphones for the Chinese

question 89

Multiple Choice

Xunrui Communications is an upstart maker of inexpensive smartphones for the Chinese market.Xunrui purchases the components for the items are then sent to small assembly factories in Shenzhen,which is located in southern China.These smartphones retail for about $65 in U.S.dollars,significantly less than the $250 to $600 for smartphones marketed by Apple or Samsung,the top two marketers of these items.Xunrui Communications MOST LIKELY is using which pricing strategy in this example?

• A)penetration pricing
• B)cost-plus pricing
• C)target ROI pricing
• D)above-market pricing
• E)skimming pricing

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Definitions:

Internal Attribution

Refers to the process of assigning the cause of behavior to some characteristic within the individual, such as personality, disposition, or attitude.

External Attribution

The process of attributing the cause of one's own or others’ behavior to factors outside the person, such as the social or physical environment.

Stable Attribution

A tendency to believe that an individual's behavior in a given situation is due to their consistent and unchanging personality traits.

Unstable Attribution

A concept in psychology where an individual inconsistently attributes causes to behaviors or events, often affecting their perspective and reactions.