The Four Steps in the Sequential Process of Building the Brand

question 339

Multiple Choice

The four steps in the sequential process of building the brand equity pyramid include: (1) developing positive brand awareness; (2) __________; (3) eliciting the proper consumer responses to a brand's identity and meaning;and (4) creating an intense,active,and loyal consumer-brand connection.

• A)easing consumers' decision making
• B)forming a brand personality
• C)rewarding loyal customer behavior
• D)establishing a brand's meaning in the minds of consumers
• E)developing brand licensing criteria

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Definitions:

Oval Window

A membrane-covered opening that connects the middle ear with the inner ear, playing a crucial role in the process of hearing.

Distorting Goggles

Eyewear designed to alter or distort visual perception, used in experiments or training to simulate altered states or visual impairments.

Human Perception

The process by which humans interpret and make sense of sensory information.

Sound's Wavelength

The distance between two consecutive peaks or troughs in a sound wave, determining the sound's pitch.