Figure 11-6 Above Shows the Sequential Process of Building Brand

question 130

Multiple Choice

Figure 11-6 above shows the sequential process of building brand equity.The second step is to establish a brand's meaning in the minds of consumers.This step consists of two dimensions,"B" and "C," which stand for __________ and __________.

• A)brand performance;brand imagery
• B)brand identity;brand emotion
• C)consumer judgments;consumer feelings
• D)brand awareness;consumer-brand connection
• E)consumer feelings;brand imagery